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Contact us - +44(0)845 355 1164

Why Buy From DeJoria?

At DeJoria Diamonds, whilst we will typically save you around 40% compared with the high street price, we do not necessarily set out to be the cheapest online diamond jeweller - as the old adage of "you get what you pay for" applies to diamonds as much as it does to anything else.

So, why make your purchase with DeJoria Diamonds?

The answer to this question is simple. Because we provide the finest quality diamonds, superb craftsmanship and an aftercare service others are envious of. This is, after all, what you should expect from such an important purchase.

We also have an ethical business policy when it comes to pricing. Many websites within our industry display their pricing excluding VAT, and it is only when you come to the checkout process that they apply VAT. This can be confusing, especially when you are trying to make an informed and balanced decision. All our prices displayed include VAT & Delivery, and the prices are for the finished piece of diamond jewellery, not just the diamond or ring mount alone.

We are very selective regarding the quality of our diamonds, we will only ever select diamonds from the top 20% available from around the world. In other words, 80% of available diamonds are below the DeJoria quality threshold.

Furthermore, and perhaps equally as important, you can trust us. We have many, many satisfied clients who have been through the 'DeJoria experience' of buying diamonds and engagement rings and who are happy to recommend us to others.

We believe it is essential to provide our potential customers with additional peace of mind. This is why we are full members of the following associations. By following the links, you will be able to find us listed on the sites of these associations, confirming that we have been approved by them, and follow their 'best practice' principles.

SAFEBUY (www.safebuy.org.uk)

We are delighted to be accredited by SafeBuy. The SafeBuy Assurance scheme is supported by the UK Government.

Our membership number is 602151. Click on this logo which will take you to our listing on their site.

BRITISH JEWELLERS' ASSOCIATION (www.bja.org.uk)

We are full members of the British Jewellers' Association. This is the national trade association which promotes and protects the growth and prosperity of UK jewellery companies and their customers. As a result of our membership, we support and adhere to the BJA's Code of Ethics.

THE GOOD WEB GUIDE (www.thegoodwebguide.co.uk)

Good Web Guide Logo

Finally, DeJoria is delighted to be a 5-star recommended site of The Good Web Guide which independently reviews the best websites online. Only the most informative, user-friendly and competitive websites reach the required grade.

DeJoria Diamonds has a small team of in-house diamond experts who are available to help you at any time. We offer qualified professional advice and expert guidance, which can range from discussing your diamond requirements, through to advising which precious metal to choose for your piece of fabulous jewellery.

You can contact us either by email on info@dejoria.co.uk or call us on 0845 355 1164 (or + 44 845 355 1164 if outside the UK).

"With DeJoria.co.uk, we strive to assure that all our diamonds are 'conflict free'. In addition, all our jewellery is supported by all the assurances of the UK Assay Office hallmarking and valuation system. What's more, we will be ploughing-back some of the revenue we generate into highly worthwhile and needed health-related projects across the world."

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