All the items from our 'Create Your Diamond Ring' are accompanied by the diamond's original and unique grading certificate and an independent insurance valuation dossier from Safeguard Quality Assurance Limited - the UK's leading gemological authority. The valuation figure assigned to the item reflects what you would expect to pay for an item of similar size and quality in the UK high street (if indeed you could find it!).

Click here to see what some of our recent clients had to say.

So, how do our prices compare with the independent valuations?

BESPOKE DIAMOND ENGAGEMENT RING
In December 2009, we were delighted to have produced a stunning 4.02ct princess cut diamond ring for a UK businessman.
DEJORIA PRICE £56,000.00
INDEPENDENT JEWELLERY VALUATION £95,000
SAVING 41%
This just goes to demonstrate the savings that can be made against high street prices....although you would only find a quality and size of diamond as this on Bond Street in London. Our client loved the ring, and presented it to his wife on Christmas Day. What a wonderful Christmas gift!




PATTERDALE DIAMOND RING
18kt White Gold
0.50ct Princess cut diamond, Colour E, Clarity VVS1, GIA Certified
DEJORIA PRICE £1,695.00
INDEPENDENT JEWELLERY VALUATION £2,550.00
SAVING 34%
Customer Comments - "Thank you every so much for all the hard work you and your team have put in producing such a wonderful piece of diamond jewellery. It is by far the best diamond ring I have seen and I'm amazed by its finish and quality. Its beauty has caused such a stir amongst friends and family and I have passed on your web address to all so they can look for themselves. Thank you again for all your hard work and effort."

GENOA DIAMOND RING
Platinum
0.60ct Round Brilliant cut diamond, Colour D, Clarity VS2, GIA Certified
DEJORIA PRICE £2,000.00
INDEPENDENT JEWELLERY VALUATION £3,985.00
SAVING 50%
Customer Comments - "We received our diamond ring no problems. My partner was extremely happy when she got it on Friday. We would both like to say thank you for making the whole experience of dealing with DeJoria an absolute pleasure. We have not stopped singing your praises to all we know, and we will certainly be back to order our wedding rings from your company. Once again, thank you for making a special occasion even better."

BUCKINGHAM DIAMOND RING
18kt Yellow Gold
1.00ct Princess cut diamond, Colour F, Clarity VVS2, GIA Certified
DEJORIA PRICE £3,695.00
INDEPENDENT JEWELLERY VALUATION £5,500.00
SAVING 33%
Customer Comments - "I'm delighted to say that our diamond engagement ring arrived on time today, and I'm delighted with it (I only hope that my partner is as well!). I also want to say how impressed I was with the service that I received from DeJoria - I deal alot on the internet and it is unusual to get such a superb personal service when dealing with an online retailer. From initial contact through to dispatch, with the communication I received, I felt completely at ease with everything. If anyone is out there looking at where to buy their diamonds, DeJoria is the place!"

MONACO DIAMOND RING
Platinum
0.61ct Princess cut diamond, Colour E, Clarity VS1, GIA Certified
DEJORIA PRICE £1,550.00
INDEPENDENT JEWELLERY VALUATION £3,000.00
SAVING 48%
Customer Comments - "The service that was provided from initial enquiry to delivery of item was first class. The price was far cheaper than any high street jeweller I visited. I conducted a fair bit of research into the diamond market and was very happy with the quality of the diamond and the overall diamond ring. I have already recommended DeJoria to family and friends."

STRONSAY DIAMOND RING
Platinum
0.50ct Oval cut diamond, Colour E, Clarity VS2, GIA Certified
DEJORIA PRICE £1,995.00
INDEPENDENT JEWELLERY VALUATION £3,600.00
SAVING 44%
Customer Comments - "Everything was dealt with perfectly and I have no criticism of the service at all or the quality of the diamond ring. Simon and Richard are fantastic - I would not change one thing about the whole package that DeJoria offers - we are extremely happy! I have recommended it to everyone I know! Fantastic!!"

CRESSWELL DIAMOND RING
Platinum
0.50ct Pear cut diamond, Colour D, Clarity IF, GIA Certified
DEJORIA PRICE £2,250.00
INDEPENDENT JEWELLERY VALUATION £3,500.00
SAVING 36%
Customer Comments - "I thought I would drop you an email to thank you and your colleagues for the help you gave me in purchasing our diamond engagement ring from DeJoria. As you can see from the pictures, the ring is fantastic and my partner loves it! I have no hesitation to recommend DeJoria to family and friends."

MALAGA DIAMOND RING
Platinum
0.60ct Round Brilliant cut diamond, Colour G, Clarity SI1, GIA Certified
DEJORIA PRICE £1,525.00
INDEPENDENT JEWELLERY VALUATION £2,600.00
SAVING 41%
Customer Comments - "I am writing to tell you how happy I was with the service that was provided by Richard and everyone at DeJoria. From start to finish the customer service was first class - as was the product. I won't hesitate to recommend DeJoria to others."

PALERMO DIAMOND RING
Platinum
0.60ct Round Brilliant cut diamond, Colour H, Clarity VS2, GIA Certified
DEJORIA PRICE £1,550.00
INDEPENDENT JEWELLERY VALUATION £3,500.00
SAVING 56%
Customer Comments - "I am always dubious of testimonials because they could have been written by anyone and using a website for such an important purchase is a scary prospect. However, I have nothing but praise for DeJoria. The service has been great and the end product perfect without any tinge of guilt about where the diamond was sourced and with a very happy wife. Thanks for making my diamond ring purchase so easy!"

MALAGA DIAMOND RING
18kt Yellow Gold / Platinum Head
0.76ct Round Brilliant cut diamond, Colour F, Clarity VS2, GIA Certified
DEJORIA PRICE £2,500.00
INDEPENDENT JEWELLERY VALUATION £3,950.00
SAVING 37%
Customer Comments - "I wanted to write jjust to hank you all so much for the help you gave me while I was choosing the diamond and setting for the diamond engagement ring I gave to my girlfriend (now fiancee). From the moment I contacted you to ask for advice and assistance, the response I got was amazing. Both Simon and Richard would answer my emails incredibly promptly (it's good to know I'm not the one who works late!) and you both easily managed to assuage all my fears. Like most of your first-time customers, I imagine, I was nervous about buying something so expensive over the internet, but you guys made the whole thing a pleasure - not just choosing the design, but also making sure the diamond was perfect, and also within budget. The payment process was also made simple and painless, predominently because you were available on email and phone, and always willing to help. When it came to delivery, Jenny's assistance was invaluable - again, extremely friendly and able to assist with any query. Dealing with you was so far removed from the usual nightmare of call centres and "customer service" advisors who haven't got a clue. Your business feels both personal and professional. Needless to say, the diamond ring came exactly when expected. It was beautifully presented and it looks fantastic! My fiancee could not have been happier - it was exactly what she wanted. Also, the diamond is noticeably better than anything on the high street and was well worth the effort we went to in deciding the diamonds clarity, colour and setting. I have (and will) recommend you to my friends in the future, and you can expect to hear from me again next summer, as we will need to buy some wedding rings. Once again, thank you, well done and keep up the good work!"

ASHURST DIAMOND RING
Platinum
1.00ct Round Brilliant cut diamond, Colour G, Clarity VS1, GIA Certified
DEJORIA PRICE £4,795.00
INDEPENDENT JEWELLERY VALUATION £6,950.00
SAVING 31%
Customer Comments - "I had been looking at diamond engagement rings in the shops and online - in the high street I was struggling to find value for money and online I was struggling to find a company which I trusted enough to spend my hard earned cash. I then got talking to a colleague one day who suggested I visit the DeJoria website, and even gave me the contact details of the MD there who he suggested I ring for a chat. I duly did and learned more in one phone call than I would have been able to learn about diamonds in a year. Not knowing much about diamonds, the whole buying a diamond engagement ring thing is a bit nerve wracking, so I'm delighted I found these guys who instantly put me at ease about everything. The end product is superb and I know I got value for money due to the independent valuation that came with our diamond engagement ring. The service from Richard was top class too, which is unusual to find on the internet. For anyone out there looking at diamond engagement rings, I would strongly recommend DeJoria. Thanks again."

MAYFAIR DIAMOND RING
18kt Yellow Gold
0.75ct Round Brilliant cut diamond, Colour F, Clarity SI2, IGI Certified
DEJORIA PRICE £2,199.00
INDEPENDENT JEWELLERY VALUATION £3,500.00
SAVING 37%
Customer Comments - "The service from DeJoria was outstanding from start to finish. When I started the process of looking at diamond engagement rings, I was a mere novice in the world of diamonds. Now, after having read everything I needed to know on the superb DeJoria website, and having countless telephone conversations with Richard and Simon, I class myself as an expert. You can be sure that I will be back for wedding rings in the near future. In the meantime, I will be recommending your site to everyone who I come across looking for diamonds. Thanks."


BRECON DIAMOND RING
Platinum
0.50ct Princess cut diamond, Colour H, Clarity VS1, GIA Certified
DEJORIA PRICE £1,495.00
INDEPENDENT JEWELLERY VALUATION £2,350.00
SAVING 36%
Customer Comments - "Following many hours spent trawling through various US jewellery websites for the diamond engagement ring design I had in mind, I came to the conclusion that there were unacceptable factors involved with these sites - eg distance, tax, sufficient customer support etc. During my initial search of UK based websites, DeJoria stood out and I was instantly impressed. Having been very sceptical about the legitimacy and real value of web-based retailers when first looking, I soon began to think the opposite. The more I dealt with DeJoria, the more I knew I had found an excellent company. Initial enquiries were answered promptly, without any sense of being pushed into a purchase. I have rarely received the level of personal service form a company, so much so that you could believe that you are the only customer. My chosen design - the Brecon style diamond ring - was strikingly simple and elegant, and nothing else I had seen compared. The order process was simple, and the diamond ring arrived on schedule, having been regularly kept up to date on the progress. Opening the box when the ring arrived, I almost fell over - pictures do not do it justice - it is stunning! I would urge anyone in two minds about buying from here to do a couple of things. Firstly, tour around the typcial high street retailers and try to find anything nearly as good - you won't. And secondly, 'bite the bullet' and part with your hard earned funds with DeJoria."

CHICHESTER DIAMOND RING
Platinum
0.90ct Marquise cut diamond, Colour F, Clarity VS1, GIA Certified
DEJORIA PRICE £3,000.00
INDEPENDENT JEWELLERY VALUATION £5,250.00
SAVING 43%
Customer Comments - "I'm delighted to give you guys a testimonial, as the quality of our diamond engagement ring is superb. I did alot of research on diamond rings, comparing almost everywhere in the high street and online, and found that you guys offered the complete package. The additional extras you provide went a long way in persuading me to make my purchase through DeJoria, as did the fact that I got an independent asssessment of the diamond ring, which counts for alot. I have recommended DeJoria to all my friends who are currently in the market for diamond engagement rings, so expect some more business coming your way!"


BESPOKE DIAMOND RING
Platinum
1.20ct Princess cut diamond, Colour H, Clarity VS2, GIA Certified
DEJORIA PRICE £4,600.00
INDEPENDENT JEWELLERY VALUATION £7,250.00
SAVING 37%
Customer Comments - "Just a quick note to let you know how things went. We spent a wonderful weekend in Paris and she is over the moon with her diamond ring and what she refers to as her "rock". Thanks to your fantastic support and quality in the product, I have been able to make her the happiest ever. I have attached a picture so you can see the pleasure your diamond engagement ring has brought and you may even see some redness in her yeres - she started crying before I'd even had chance to open the box! Needless to say we had a fantastic weekend, and looking forward to the wedding next year in June. I will be in touch closer to the time to have some more DeJoria magic, you can be sure of that!"

BESPOKE DIAMOND RING
Platinum
1.00ct Round Brilliant cut diamond, Colour E, Clarity VS1, GIA Certified
DEJORIA PRICE £7,295.00
INDEPENDENT JEWELLERY VALUATION £11,650.00
SAVING 37%
Customer Comments - "In my bid to find the perfect diamond engagement ring, I found DeJoria Diamonds helpful and invaluable. I knew exactly what type of diamond ring I wanted but could not find it in the shops. A wide and varied selection of diamond rings were avialable to view on the DeJoria website and it also gave very detailed descriptions of the diamonds - this was essential to me as it was the first time I had purchase a piece of diamond jewellery on this scale. After perusing styles of diamond rings from the images available on the site, I contacted Simon. We discussed options, diamond and settings. I received several quotes of different types of ring and some of the same ring with different quality diamonds. After DeJoria were sure they knew exactly what diamond ring I was looking for they sent me another image which was not on their website. It was perfect. We discussed the different options in relation to carat size, clarity and colour and after several different quotes, I ordered the diamond engagement ring. The lead time quoted was 4-6 weeks. The ring took slightly longer to make but I was kept up to date at all times. When the diamond ring arrived, I was delighted with it. I had been apprehensive about ordering an item that I hadn't actually held or seen close up. I would have no hesitation in commissioning another piece from DeJoria. The value of the finished diamond ring exceeded the cost by over 30%, whcih enables anyone to have diamond jewellery designed to their exacting specifications more cost effectively than buying items from a high street jewellers."

BESPOKE DIAMOND RING
Platinum
5.50ct Emerald cut diamond, Colour H, Clarity VVS2, GIA Certified
DEJORIA PRICE £48,000.00
INDEPENDENT JEWELLERY VALUATION £95,550
SAVING 49%
Customer Comments - "Well, what can I say? My wife loves it and I love it! Well done - I put my trust in you, and you delivered."

STRONSAY DIAMOND RING
Platinum
0.76ct Oval cut diamond and 0.75ct pear cut diamonds, Colour F, Clarity VS1, GIA Certified
DEJORIA PRICE £3,350.00
INDEPENDENT JEWELLERY VALUATION £4,950.00
SAVING 32%
Customer Comments - "I just wanted to drop you a line to let you know that I received the diamond engagement ring today. It is absolutely fantastic and just what I wanted. I proposed and the proposal was accepted, so that was a relief! My partner is absolutely delighted with the diamond ring and thinks it is perfect. I would like to thank you all for making this such a great success. Everything, from start to finish, was efficient and professional with minimal hassle and utmost discretion. Moreover, when I needed the diamond ring, I was very grateful for having the request expedited. Also, the presentation of the packaging and the box was excellent. Thanks again for everything, and I hope to be dealing with you in the future...but hopefully not for another diamond engagement ring!"

BELLSTONE DIAMOND RING
Platinum
0.75ct Round Brilliant cut diamond, Colour D, Clarity VS1, GIA Certified
DEJORIA PRICE £3,495.00
INDEPENDENT JEWLELERY VALUATION £5,000.00
SAVING 30%
Customer Comments - "I was first attracted to www.dejoria.co.uk by their guarantee of conflict-free diamonds. I am very concerned by this, and also the working conditions of many people who work in diamond mines. I was also impressed by their membership of national and international bodies and the authentication of the jewellery through independent valuations. A lot of people, like me, won't buy many diamonds in their life and are quite nervous of being taken for a ride or ripped off - these things make you feel safe as a buyer. I really like the DeJoria website and think that the option to design your own ring is great. In particular, the range of photos of each diamond ring design is important and the sliding scales for carat, colour and clarity are extremely useful. I also think that the education section is great - which removes the fear for first time buyers. I requested an extra speedy delivery and www.dejoria.co.uk were even a day early. Overall, therefore, I am very, very happy with the service I received, and the actual diamond ring (and more importantly, so is my fiancee) - I have recommended DeJoria to many of my friends. Thank you very much."

ALDERLEY DIAMOND RING
Platinum
1.00ct Princess cut diamond, Colour D, Clarity IF, GIA Certified
DEJORIA PRICE £8,250.00
INDEPENDENT JEWELLERY VALUATION £12,950.00
SAVING 36%
Customer Comments - "I would like to take this opportunity to thank you all at DeJoria Diamonds for your help and advice in purchasing the perfect diamond engagement ring. As you can appreciate, making a decision such as this is demanding enough without having to learn the intricacies and secrets to buying diamonds. If you know nothing about diamonds, this is the company to contact - the Create your diamond ring section on the website is so straightforward, a child could use it. Just select the mount, carat size and quality of diamond and in real time you are presented with an estimated price for your selection. This allows you to adjust all the aspects of the diamond ring until the perfect selection is made. Once I had located the diamond I wanted, I received a formal quotation via email from DeJoria within an hour confirming details of my selection. Soone after receiving the email, I received an introductory call to discuss my needs and to answer any questions I had. The service was impeccable and professional at all stages of the process, even to when the ring was hand delivered to me complete with the corresponding certificates etc in a beautiful jewellery box that I was not expecting. As for the price, well lets just say that the valuation from the independent valuation office is significantly higher than what I paid for it - a welcome surprise and proof that DeJoria can undercut the high street by a substantial amount."

DURHAM DIAMOND RING
Platinum
0.50ct Marquise cut diamond, Colour F, Clarity VS1, GIA Certified
DEJORIA PRICE £1,695.00
INDEPENDENT JEWELLERY VALUATION £2,500.00
SAVING 32%
Customer Comments - "I had spent months searching for the right design of diamond engagement ring with the right cut of diamond. I visited several high street jewellers, all of which had close to what I was looking for but never quite right. I decided to look around on the internet to see if there was anywhere I could pick the design of the ring and find the right diamond, and I found DeJoria Diamonds. Initially I was worried about doing the whole thing over the internet, but after I had regular communications with Simon, I was reassured by his professionalism and efficiency. The result was a beautiful diamond engagement ring with a beautiful diamond. Now I'm looking for wedding rings, and with my trust already with them, I'm sure to return to www.dejoria.co.uk. Thank you very much!"

AXBRIDGE DIAMOND RING
18kt White Gold
0.70ct Round Brilliant cut diamond, Colour H, Clarity VS2, GIA Certified
DEJORIA PRICE £1,995.00
INDEPENDENT JEWELLERY VALUATION £3,000.00
SAVING 34%
Customer Comments - "The diamond engagement ring I ordered from you just arrived and I have to say that it's all I had hoped for and more! I was a little nervous about ordering via the internet, but I chose www.dejoria.co.uk because your help and advice over the telephone was excellent from the very first call. You understood exactly what I wanted and took the time and effort to offer good advice and seek out a diamond ring that I can only describe as stunning. I particularly appreciated the way you kept me informed at every stage once I had ordered, and the fact that it was clearly a matter of personal pride to you to find me an outstanding diamond and then it was mounted in a beautiful diamond ring. I'm sure my partner will be as thrilled with it as I am, and I wholeheartedly recommend DeJoria to anyone looking to purchase superb diamond jewellery at prices much better than the high street."


MILVERTON DIAMOND RING
18kt Yellow Gold
0.75ct Emerald cut diamond, Colour G, Clarity VS1, GIA Certified
DEJORIA PRICE £2,250.00
INDEPENDENT JEWELLERY VALUATION £3,750.00
SAVING 40%
Customer Comments - "The diamond ring arrived yesterday, as promised, and we are ever so happy. I began my search with conflict-free as the most important criteria, and had no idea I could find a company able to fulfil this and much, much more. Your advice has been spot on (and I am so glad you sent the ring measuring kit as I was way off the mark!), follow up has been courteous, attention to detail and organisation is impressive, and importantly my wife absolutely adores the diamond ring. Keep up the good work - I will recommend you to friends and family (my wife wants me to say that I will use you again for subsequent celebrations, but I'll ignore that remark!)."

MALTON DIAMOND RING
Platinum
0.50ct Marquise cut diamond, Colour D, Clarity VS1, GIA Certified
DEJORIA PRICE £2,450.00
INDEPENDENT JEWELLERY VALUATION £3,950.00
SAVING 38%
Customer Comments - "The diamond engagement ring arrived today, as promised. It is absolutely superb, and lives up to all my expectations. I was particularly pleased with the independent valuation! I have to say that the service and contact have been first class from start to finish. I didn't think it was possible to provide such a personal service over the internet, but I am more than happy to have been proved wrong. My future mother in law has her eye on a diamond eternity ring, and I will certainly be recommending you."

CASTLETON DIAMOND RING
Platinum
1.00ct Princess cut diamond, Colour D, Clarity VVS1, GIA Certified
DEJORIA PRICE £9,375.00
INDEPENDENT JEWELLERY VALUATION £14,000
SAVING 33%
Customer Comments - "I was very unsure whether to purchase a diamond ring on the internet, especially considering it was so easy to filter my preferences to get the diamond ring I was looking for! So I contacted the Sales Director at www.dejoria.co.uk and after two long conversations, I decided to go ahead and say yes, which I am glad I did because my partner also said yes to my proposal 3 weeks later! I was also impressed with the service, as when they found out our anniversary date was on the 21st, they speeded things up to get the diamond ring to me that very morning, a good few days before the due date. Thanks again to everyone at www.dejoria.co.uk!"

CATANIA DIAMOND RING
Platinum
0.90ct Princess cut diamond, Colour E, Clarity VS1, GIA Certified
DEJORIA PRICE £3,475.00
INDEPENDENT JEWELLERY VALUATION £5,000.00
SAVING 31%
Customer Comments - "Thank you for your help with deciding on a diamond engagement ring and, more importantly, a diamond with which to propose to my (now fiancee). Not being the most romantic of guys, I saw it almost as purchasing a commodity, but then when the diamond ring arrived, something changed and I knew that everything was "right". The setting was perfect to display the most beautiful diamond, and the difference between it and an equivalently sized diamond in the high street is astonishing. I can't really explain the feeling as I put it on my fiancee, but it moved me, and it still does, everytime it catches myg eye and reminds me of what it stands for. Thank you DeJoria."

MALAGA DIAMOND RING
Platinum
0.75ct Round Brilliant cut diamond, Colour D, Clarity VVS2, GIA Certified
DEJORIA PRICE £2,895.00
INDEPENDENT JEWELLERY VALUATION £4,250.00
SAVING 32%
Customer Comments - "The diamond engagement ring arrived on Saturday morning. It gave me enough time to confirm the proposal arrangements I had in mind. We went to the London Eye - a fitting place, as it was London where we first met. I made a reservation on the Champagne Capsule - I waited until the capsule reached the highest point before giving her the diamond ring. I don't know which twinkle was brighter - the one in her eye when she saw the fantastic DeJoria diamond ring, or the one from our diamond itself. This moment will always be memorable for us. The DeJoria diamond ring melted my baby's heart and made me feel on top of the world. The Create Your Diamond Ring option is spot on. I have already started to spread the DeJoria word to my friends who are thinking of proposing. For sure, our wedding rings will also be coming from www.dejoria.co.uk."