Our Credentials

The purchase of diamond engagement rings, diamond eternity rings and other items of diamond jewellery invariably means that our customers are making a high value purchase online. Therefore, we realise that you need to be 110% confident that you are purchasing from a legitimate source.

Firstly, our tips for buying online page is an excellent resource, providing a list of key information that should be clearly displayed on the website you are considering making a purchase from. This is the minimum you should be looking for, whether you are looking for diamond engagement rings, a new car, or the latest gadget.

However, we also believe it is essential to provide our potential customers with additional peace of mind. This is why we are full members of the following associations. By following the links, you will be able to find us listed on the sites of these associations, confirming that we have been approved by them, and follow their 'best practice' principles.

SAFEBUY (www.safebuy.org.uk)
We are delighted to be accredited by SafeBuy. The SafeBuy Assurance scheme is supported by the UK Government.

Our membership number is 602151. Click on this logo which will take you to our listing on their site.

The scheme, amongst other things, requires web retailers to:

- Adhere to the terms of the Sale of Goods Act, the EU Distance Selling Regulations and the EU Directive on Privacy and Electronic Communications;
- Conform to the Data Protection Act 1998;
- Provide security for the processing of credit card transactions;
- Include physical location and contact details for themselves on their website;
- Display the total price consumers must pay for goods including delivery costs and provide a clear explanation of the delivery procedures;
- Advise the customer if 'cookies' are required for the processing of data;
- Not use 'spam' for marketing purposes;
- Avoid exploitation of children.

BRITISH JEWELLERS' ASSOCIATION (www.bja.org.uk)
We are also full members of the British Jewellers' Association - the national trade association which promotes and protects the growth and prosperity of UK jewellery companies and their customers. As a result of our membership, we support and adhere to the BJA's Code of Ethics which is outlined below. We agree:

- To maintain the highest level of personal integrity, honesty and business ethics;
- To comply with all Government laws and regulations relating to the jewellery, watch and related industries;
- To support and abide by the Articles of Association and objectives of the British Jewellers' Association and this Code of Ethics;
- To provide a standard of product and service of the highest possible quality commensurate with price;
- To establish clearly the guarantee or service policy regarding all merchandise and to fulfil that policy;
- To provide knowledgeable and competent expertise and clearly indicate the true quality of products offered for sale;
- To adhere to sound business practices and thus ensure continuing service to customers and suppliers alike;
- To refrain from all forms of design copyright and trademark infringement;
- To refrain from trading in conflict diamonds.

THE GOOD WEB GUIDE (www.thegoodwebguide.co.uk)



Finally, DeJoria is delighted to be a 5-star recommended site of The Good Web Guide which independently reviews the best websites online. Only the most informative, user-friendly and competitive websites reach the required grade.

Why not use the McAfee Site Advisor to check our security. Click here for more details.