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Diamond Blog

26 July 2008
Is Buying Diamonds Online A Risky Business?
Posted By Richard Preece

The simple answer to the above question is no. However, you would expect me to say that.....

An ever increasing number of people are putting their faith in online shopping, whether it be their weekly groceries, buying items from auction sites or even diamonds. People today are time-poor, and above all want to ensure that they are getting the best value for money possible. Buying diamonds and engagement rings online is no more risky than buying a digital camera online, its just that generally the values of diamonds are significantly more than digital camera, so some people become nervous about it.

There are certain things to look for when considering making an online purchase. Are the retailers physical address and landline phone number displayed on the site? Is their VAT number and company registration number available? If so, you might want to check these out. Are they members of the relevant trade organisation - again, you might want to check out their credentials. In the case of DeJoria, a simple phone call to the British Jewellers Association, for example, will give you complete peace of mind that DeJoria Diamonds is a full member of the association, abiding by a strict code of ethics and business practices. Are payments processed in conjunction with a well known bank? If so, this means that the business will have been analysed and vetted by a major financial institution, which can only be a good thing. All these points represent basic facts that should be readily accessible on a retailers website, so look out for them and take note.

The other thing to bear in mind is customer service. With certain websites, you can often make an enquiry and have to wait a couple of days to get a response. There is nothing more frustrating that this. Put it this way, if a company doesn't reply to your enquiry the same working day as they receive it, then they don't recognise the importance of their online business and obviously don't recognise the importance of you as a customer. Phone the sales hotline and speak to a representative. Are they proficient and able to answer all your queries, however obscure, quickly and professionally? Do they follow up and call you when they promise? If so, then you have found a professional retailer who realises the important of customer service.

It is true that there are some not-so-respectable online retailers operating on the internet, and these need to be avoided. However, for every one of these, there are many more respectable and professional retailers who will provide you with a first class service from start to finish. DeJoria Diamonds is one of these.

The value for money that can be obtained buying diamonds online is not in doubt, proved by the recent appearance of online diamond buying on BBC's Dragon's Den - the investors were quick to see the potential and the opportunities that this provides consumers. Just make sure that you select a company who you trust. It will be worth it.

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