We all know that when you buy diamonds, they should be accompanied by a diamond grading certificate. It is this certificate which provides you with the peace of mind in the quality of the diamond that you have purchased. The diamond grading certificate, however, provides you with much more information than simply the diamonds 4Cs of cut, carat, colour and clarity. Here we explain how to interpret and understand this further information.

The effect of the global credit crunch crisis on companies and the public at large has been well publicised. At DeJoria, we offer many different payment methods to buy your diamonds and engagement rings, one of which is DeJoria Finance, offering you the flexibility of ‘Buy Now Pay Later’.

Diamonds are the hardest mineral known to man. Only diamonds scratch diamonds. However, modern technology has given us lasers, which enable us to put some unique finishing touches to your diamonds if you so wish. Discover how here…

All shapes of diamonds - other than the traditional brilliant round cut diamond shape – are classed as “fancy shaped” diamonds. Princess cut diamonds are the most popular of all fancy shaped diamonds. Here we explore the reasons why.

Brilliant round cut diamonds are the most popular of all the diamond shapes. Here we explore the reasons behind this.

Emerald cut diamonds, rectangular in shape, appeal to those people looking for something different to the norm in their diamond engagement rings and diamond jewellery. Here we look at why emerald cut diamonds have always been popular.

One of the least recognised shapes of diamond, cushion cut diamonds lend themselves beautifully to diamond engagement rings and other pieces of diamond jewellery. Here we explore the beauty of cushion cut diamonds and examine what you should look for when buying cushion cut diamonds.

Heart cut diamonds are the ultimate symbol of love. However, due to their very shape, heart cut diamonds can be difficult to find. Demand often exceeds supply of these beautiful diamonds, so take a look at the best way to get these diamonds and what to look for.

Pear cut diamonds – often called “teardrops” – are popular in diamond engagement rings and diamond pendants due to their unique shape. As with all fancy shaped diamonds, there are certain characteristics to look for, so here we take a look at them all.

Oval cut diamonds represent something slightly different to the norm, and often a slightly cheaper alternative to brilliant round cut diamonds. Look out for certain characteristics and factors when considering purchasing oval cut diamonds – this information will help you in your quest.

For those of you interested in how bespoke diamond rings are made, here's a rundown of the various manufacturing processes involved.

Diamonds are used to represent engagements and other important anniversaries. There are also semi-precious gemstones which are available, some of which are also called "birthstones" and they represent months of the year in which people are born.

The size vs quality question is one we are frequently asked by potential customers. Should I look for as big a diamond as possible? Or should I be looking for quality of diamond? Or indeed a balance of both size and quality?

Occasionally, whether we are shopping for cars, diamonds or new sofas, we come across deals that simply appear too good to be true. The golden rule on this is that if it appears too good to be true, it probably is....

So, you want to compare the price of engagement rings on one website to the price of engagement rings on another. You'll find this to be more difficult than you think. Why?

So, you've decided to buy your diamonds on the world wide web - a good decision for starters. Now, you need to work out which is the best site to buy your diamonds. You should consider not only the most professional, efficient and effective site, but also where the website and retailer is located. Despite all websites being on the world wide web, it is always worthwhile buying close to home for your peace of mind.

Across the world, there are approximately 12 different diamond grading laboratories, some of which are more recognised than others. At DeJoria, we work with the GIA, AGS, IGI and HRD which are some of the world's leading diamond laboratories. We look at each one here.

The hallmarking process of precious metal jewellery is a legal requirement in the UK, ans represents one of the earliest forms of consumer protection. Here we look at the history of hallmarking.

At DeJoria, we aim for perfection in both product quality and customer service. After all, personal recommendations from happy customers is vital for a business such as ours. Overall, our customers seem very pleased with their DeJoria experience, but we are constantly striving to improve every aspect of our offering. The DeJoria customer survey, which we ask each and every customer to complete when they receive their diamond ring or diamond jewellery, provides important information to us, and also to potential customers who can view these results online.

Traditionally, single stone solitaire diamond engagement rings have been presented to represent a proposal of marriage. However, in recent times, we have seen an increase in popularity of multi-stone diamond engagement rings as some people look for something different. Here we look at all the possibilities.

Our new interactive diamond search is proving to be very popular. Here is some feedback given to us from customers.

Depending upon the route that a diamond takes from mine to retail, the chances are that it will pass through one of the major diamond centres of the world. Here we explore where these centres are.

Diamonds represent a significant investment of money - therefore, you want to be sure that you are getting what you pay for. The only way to do this is to buy certified diamonds. The following information on buying certified diamonds should help you in your quest.

We speak to many people on a daily basis who say that although they realise they can buy engagement rings of better quality at a better price by purchasing online instead of going to their local jewellers, they are slightly uncomfortable with buying a diamond ring without seeing it first. At DeJoria, despite these concerns from potential customers, we ARE able to help....

Traditionally, men have brought diamond engagement rings at their local jewellers in the high street. These have probably been tried on by numerous people before and have been sitting in the shop window for some months. The internet provides people with the opportunity to create their own diamond ring which represents a unique and original piece of jewellery, made to order.

All commodities seem to be increasing in price at the moment - petrol, gas, electricity and food to name but a few. In the same vein, the jewellery world is seeing an increase in the price of precious metals, most notably platinum, as the supply of this metal struggles to keep pace with global demand.

Most people think of diamonds being round in shape, as this is the most popular shape of all. However, in recent years, other shapes of diamonds, known as "fancy shapes" have increased in popularity such as princess cut diamonds, emerald cut diamonds, heart cut diamonds and marquise cut diamonds, for example. These special shapes provide something different to the norm and sometimes offer slightly better value for your money. We explore these "fancy shaped" diamonds here.

When most people talk about diamonds, most have colourless or "white" diamonds in mind. However, there are other colours of diamonds, known as "fancy coloured diamonds" which command even higher prices due to thie beauty and rarity. Here, we take a look at these diamonds which are simply in a league of their own.

After hitting the headlines in January 2007, the issue of conflict diamonds remains in the public domain. It is an issue close to the heart of ethically-minded retailers and consumers alike. So, what are conflict diamonds?

The volume and value of diamonds purchased online is growing at a rapidly increasing rate and more and more people put their faith in the internet to get the best value for money possible. You do, however, hear some horror stories about buying online, so here we outline some tips for buying online.

If you choose a professional, trustworthy and reputable diamond retailer to make your purchase, then they will hold your hand throughout the process. It is always good to arm yourself with research, so do your homework and you won't go far wrong!

Traditionally, engagement rings have been given from man to woman as a sign of her acceptance to marry. Engagement rings have a long history, and so we here look at how this tradition first materialised.

Diamonds represent an emotional purchase. They also represent an important financial investment. So, are diamonds a good place to hold your money?

Have you ever wondered about how a diamond gets from its rough mined form into a beautiful and sparkling diamond in an engagement ring? Every time you look at your engagement ring, it is worth considering the delicate process that the diamond goes through from the mine to your engagement ring.

Naturally, the purchase of diamonds is more popular at certain times of the year rather than others. Here we look at the times of the year when diamonds are most popular.