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Who is DeJoria?

DeJoria Diamonds was established in 2003 and specialise in conflict free diamonds, diamond engagement rings and stunning diamond jewellery.

Our beautiful diamond jewellery is handmade here in the UK from precious metals (where possible we ensure recycled precious metals are used). We select the finest quality diamonds from around the world to make sure we provide the highest quality product possible for our clients.

Our offices are based near Birmingham's famous Jewellery Quarter where we offer affordable high quality products at competitive prices.

DeJoria Diamonds are passionate about our products from sourcing the materials and giving back to those who provide the materials used through to the final product and the happiness of our clients. At every stage we do all we can to reassure each and every customer that we are the best at what we do.

Specialising in Diamond Engagement Rings, Diamond Wedding Rings and other Diamond Jewellery, we at DeJoria Diamonds also pride ourselves on being able to offer a personalised service which lets you design and build your own engagement ring to create a completely unique piece.

Our Team:

DeJoria Diamonds was born from founder, John Paul DeJoria's deep concerns over the industry of conflict diamonds and how little those people who mine the diamonds benefit from the diamond industry for the difficult and dangerous role they play. We can reassure every client that each piece has been assured to have come from ethical sources.

John Paul moved into the diamond industry after successfully creating 'John Paul Mitchell Systems' with business partner and friend, Paul Mitchell. Their partnership in the company started in 1980 and was dedicated to ensuring the success of hairstylists.

From this partnership, John Paul and Paul have been able to give back through a variety of ventures in industries such as health, education, injustice and the environment.

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