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Who is DeJoria?

John Paul DeJoria and Paul Mitchell created a company in 1980 which evolved to become John Paul Mitchell Systems - a company dedicated to the success of hair stylists, individual salons and the professional beauty industry as a whole. Marketing high quality hair-care products under the brand Paul Mitchell, in the now distinctive black and white bottles, the company became one of the fastest-growing privately held companies in the United States. It has become a hugely recognised and trusted brand name sold in over 100,000 salons in 72 countries worldwide.

John Paul DeJoria has long held an ethical stance with regards to business and has personally returned large sums of money to several selected projects concerned primarily with health, education, injustice and the environment.

The creation of DeJoria Diamonds (based near Birmingham's famous Jewellery Quarter) came about as a result of John Paul's deep concern with conflict diamonds as well as the fact that the bulk of the profits of the mainstream diamond industry do not always benefit the people of the countries from which those diamonds are mined.

Established in 2003, we specialise in conflict-free diamond engagement rings and stunning diamond jewellery. Our beautiful diamond jewellery is handmade here in the UK and wherever possible, we use recycled precious metals.We can save our clients up to 40% against high street prices.

We forge strong relationships with our clients, realising that without them, we would not be who we are today. We select the finest quality diamonds from around the world, to provide the perfect diamond jewellery. We are justifiably proud of what our clients say about us - please visit feefo to read the reviews.

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