About Us

DeJoria Diamonds is an established UK diamond jewellery business based near Birmingham's famous Jewellery Quarter. Established in 2003, we specialise in "conflict-free" diamonds, diamond engagement rings, diamond eternity rings and other diamond rings, and stunning diamond jewellery, providing these to the discerning UK jewellery buyer at competitive prices. We are committed to changing the way that diamond engagement rings and other pieces of diamond jewellery have traditionally been purchased in the UK.

Whilst we WILL typically save you 30-40% compared with high street prices (see our Price Comparisons page for more info), we do not aim - and never have aimed - to be the cheapest online diamond jeweller. We forge strong relationships with our clients, realising that without them, we would not be who we are today. We select the finest quality diamonds from around the world, to provide diamond jewellery perfectly suited to their requirements. Our clients, therefore, don't expect - or demand - rock bottom prices. To see what some of our recent clients say about us, please visit our testimonials page.

THEREFORE, WHEN LOOKING AT ALL YOUR OPTIONS, PLEASE DO ENSURE YOU COMPARE LIKE-WITH-LIKE PACKAGES. THE DEJORIA PACKAGE INCLUDES NOT ONLY A BEAUTIFUL PIECE OF DIAMOND JEWELLERY, BUT ALSO ALL THE SUPPORTING DOCUMENTATION YOU SHOULD RIGHTLY EXPECT WHEN MAKING ANY HIGH VALUE PURCHASE, TO PROVIDE YOU WITH COMPLETE PEACE OF MIND IN THE QUALITY AND INTEGRITY OF YOUR PURCHASE. WE DON'T PROVIDE A PRICE MATCH GUARANTEE...AS OUR PACKAGE IS SUPERIOR TO THAT OF OUR COMPETITORS.

John Paul DeJoria and Paul Mitchell created a company in 1980 which evolved to become John Paul Mitchell Systems - a company dedicated to the success of hair stylists, individual salons and the professional beauty industry as a whole. Marketing high quality hair-care products under the brand Paul Mitchell, in the now distinctive black and white bottles, the company became one of the fastest-growing privately held companies in the United States and has become a hugely recognised and trusted brand name sold in over 100,000 salons in 72 countries worldwide.

John Paul DeJoria has long held an ethical stance with regards to business and has personally returned large sums of money to several selected projects concerned primarily with health, education, injustice and the environment.

The creation of www.dejoria.co.uk came about as a result of John Paul's deep concern with 'conflict diamonds' as well as the fact that the bulk of the profits of the mainstream diamond industry do not always benefit the peoples of the countries from which those diamonds are mined.

Please note that our stunning range of diamond engagement rings mounts are only available for purchase accompanied by a diamond purchased through www.dejoria.co.uk. Our mounts are not available for separate purchase.

Our beautiful diamond engagement rings are uniqely handmade to order here in the UK.

And finally, a note about our team.......we, as a small team of in-house diamond experts, are available to help you whether you have a question about a particular design of diamond engagement rings or diamond jewellery, or if you need some assistance with placing your order. We offer qualified advice and expert guidance, which can range from discussing your diamond requirements, through to advising which precious metal to choose for your piece of diamond jewellery. We are very selective when it comes to the diamonds themselves, using only the top 20% of available diamonds from around the world, as we only use diamonds with a cut / symmetry / polish grade of "Good" or above. We welcome your calls, and always look forward to speaking with potential customers in person. You can contact us either by email on info@dejoria.co.uk or phone our customer service helpline on 0845 355 1164.

Welcome to www.dejoria.co.uk - my team and I hope you enjoy browsing our collections of diamonds, diamond engagement rings, diamond eternity rings, diamond rings and diamond jewellery and hope that you find what you are looking for. And why not take a moment to review our credentials and testimonials, of which we are justifiably proud.

Thank you very much for your visit to www.dejoria.co.uk.

SIMON WISER
MANAGING DIRECTOR - DEJORIA DIAMONDS

"With DeJoria.co.uk, we strive to assure that all our diamonds are 'conflict free'. In addition, all our jewellery is supported by all the assurances of the UK Assay Office hallmarking and valuation system. What's more, we will be ploughing-back some of the revenue we generate into highly worthwhile and needed health-related projects across the world."

To see John Paul DeJoria on You Tube, please click here.

Contact us at:
DeJoria Customer Services
ROK House
Kingswood Business Park
Holyhead Road
Albrighton
Staffordshire WV7 3AU
United Kingdom

Customer Service Helpline Tel 0845 355 1164 (open 8am - 8pm daily)
Fax 01902 376 106

PLEASE NOTE THAT NO DIAMONDS ARE STORED ON THESE PREMISES

DeJoria.co.uk is a registered trademark of ROK Diamonds Limited
A company registered in England & Wales
Company Registration Number - 04629925
VAT Number - 817 7285 04
Consumer Credit Licence Number - 585915

We are full members of the British Jewellers Association